![]() ![]() For each one, list the items that will cost money in some way, whether that’s because it needs to be purchased, designed, mailed, etc. Start with your final, approved marketing and communications objectives. Step 1: List all the items from your objectives that have an associated cost ![]() These steps focus on a simple budget of expenses versus one with both revenue and expenses. With that said, here are some general steps and things to consider when creating a budget. Setting and managing our own budget shows that we are organized and responsible stewards of our organization’s resources and that we understand how our role fits within the larger operations of our organizations.īuilding a marketing communications budget for your nonprofit #NPMC Click To Tweet 7 steps to create – and manage – a marketing communications budgetĪ budget can be very simple and broad or quite complex and detailed it can all depend on what it’s being used for and the amount of risk or money involved. It demonstrates our credibility as professionals and as ‘owners’ of our departments or functions within our nonprofits.A set budget can help stop ad hoc projects from being added to our plates, which is important to our sanity and to keep our nonprofits on-strategy. It’s a project management tool that helps keep us, and our supervisors, focused on our priorities.It’s a strategic tool that lets us implement our strategy.It’s important for marcom professionals to use budgets. A budget is a planning and project management tool and it can be built for things big and small, such as an entire communications department and a single brochure. Most simply, a budget is a listing of estimated revenue and expenses for a particular time period or initiative. Now, if you’re trying to build a budget without objectives, I respectfully ask that you a) not do that and b) refer to an earlier post to help you on setting your objectives. In fact, a budget is really just an extension of our marcom strategy that is directly tied to our marketing and communications objectives. I know how much communicators love math (clears throat), but having a budget is an important aspect of managing our marcom portfolio. And, just as we say we can’t evaluate what we don’t measure, we also can’t spend what we don’t have. Whether our marketing and communications ideas are lofty or little, things cost money. Lo, we know love don’t cost a thing, but marcom still does. ![]()
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